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Monday, 20 May 2013

Make An Occasion Out Of The Season At Viyella





Make An Occasion Out Of The Season At Viyella

Modelled by aristocrat and model India Hicks in a stunning new chic season shoot by Oliver Pearce. Viyella, Britain’s heritage fashion brand since 1784, showcases sophisticated elegance for SS 13.

This season its new occasionwear line, sees premium fabrics and cuts that are intrinsic to the luxury, heritage inspired Viyella collection.

Viyella SS13 is infused with elegant, muted colours of sage, pewter, ivory, buff and pebble with injections of cornflower, rich paprika and pimento.

There’s a pretty palette of cornflower blue, most notably featured in the spotty blouse and piped jacket with pronounced collar.

Summer tweeds bring classic luxury to the collection, most importantly in the buff tweed frock coat with tweed and chiffon dress. The Ottoman blue jacket and tiered floral dress, both ideal for weddings and a trip to Ascot, also mark the new occasionwear.

Attention to detail is paramount with the Cornelli top in ivory, with ivory wide leg trousers.

Summer florals from the English garden to African leaf design add a splash of colour and life to the fabrics.

The burnout fabric belted dress in pimento is perfect for summer travel and golden days.

For casualwear, an array of jeans in pastel colours completes the summer wardrobe for SS13.

Be sure to step out in seasonal chic style at……….

Viyella
 13 The Exchange
Nottingham

T: 0115 8221832

W: www.viyella.co.uk