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Tuesday, 21 October 2014

Night, Camera, Fashion – Behind the scenes at The Exchange’s AW14 photoshoot








Night, Camera, Fashion – Behind the scenes at The Exchange’s AW14 photoshoot

This season's Exchange Magazine noir-themed photoshoot was shot exclusively on location in and around The Exchange on the night of 15th September. Here is an exclusive look behind the scenes of a shoot that saw the final shot taken at just after midnight on the morning of 16th!
Following hair & make-up in the photographer's studio at 5.00pm, the crew of photographer, two studio assistants, two models, hair stylist, make-up artist, fashion stylist, magazine editor and centre manager, along with assorted lights, cameras & accessories, make-up products, curling tongs & hairspray, over 50 items of clothing and a step ladder decamped en mass to The Exchange offices, base of operations for the night, at 6.00pm.
"We'll be done by 9.30" proved to be wildly optimistic, as 10.30, 11.30 and finally 12.00am went by with an ever-growing inevitability. Setting up each shot, clothing changes, hair and make-up running repairs and location moves all conspired to add time, aided and abetted by a motley collection of variously intoxicated passers-by who wanted to know what we were up to.
For a good part of the night we were also serenaded by a busker who, for reasons I'm unable to readily grasp, has opted to ply his trade in the dead of night. A particularly excruciating rendition of U2'sOnewill stay with me forever.
The shots opposite will hopefully give an insight to what was involved, with the final images in the AW14 edition of The Exchange Magazine. You can pick up a magazine for free in any store in The Exchange now, or view the fully interactive digital edition by clicking here. The online issue also contains an exclusive extended edit of the shoot, featuring shots we couldn't use in the print edition, along with alternate versions of some we did.
Adrian Parkinson, Exchange Magazine Editor