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Monday, 24 November 2014

Christmas Lights at The Exchange





Christmas Lights at The Exchange
The Christmas Lights Event at The Exchange on Saturday 22nd November was an overwhelming success, with nearly 12,000 people visiting the centre through the day.
In addition to being the most successful Christmas event for the centre, the day also marked another milestone as it was the busiest single day in footfall since visitor numbers began being regularly assessed.
Visitors were entertained by incredible street magic from the wizardly Roy Bond, live Christmas music from the Thoresby Colliery Band, face painting and balloon modelling, whilst also being able to enter a prize draw to win one of five prizes of £200 in Exchange Shopping Vouchers.
Neil Fincham, The Exchange Centre Manager commented, “Whilst The Lights Event is designed to attract people to the centre to shop, the added value elements of  live entertainment and music contribute significantly to its overall appeal and success.
“Competition in retail is intense at any time,” he continued, “arguably even more so these days with the advent of increasing online options for shoppers adding to strong offers from the High Street. Keeping shoppers engaged with the centre is something we can never be complacent about, so it was especially pleasing to see attendance so high at this year’s event.”
Initial data suggests that takings were also in line with the increased footfall, maintaining the overall upward trend for the event.