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| Images Courtesy West Bridgford Wire |
The Christmas Lights Event at The Exchange on Saturday 21st
November was an overwhelming success, with nearly 12,500 people visiting the
centre through the day.
Visitors were entertained by incredible close-up street
magic from the wizardly Roy Bond, live Christmas music from the Thoresby
Colliery Band and The Beorma Singers, face painting and balloon modelling,
giveaways and sweet treats. Customers were also able to enter a free draw to
win some great prizes, including £1,000 in Exchange Shopping Vouchers.
The Exchange has been especially popular with visitors over
Christmas since it opened 85 years ago, with the wonderful architecture of the
building the ideal backdrop for seasonal decorations. This year, visitors to
the event were also the first to see the centre’s new decoration scheme which,
with its white & gold palette and feature candelabras, perfectly
complemented the mellow stone of the walls and floor.
The 2015 event has now become the most successful Christmas
event yet for the centre, with the day also beating last year’s record footfall
for a single day.
Neil Fincham, The Exchange Centre Manager commented, “Whilst
The Lights Event is ultimately designed to attract people to the centre to
shop, the added value elements of live
entertainment and music contribute significantly to its overall appeal and
success.
“Competition in retail is intense at any time,” he continued,
“arguably even more so these days with increasing options for shoppers both
online and on the High Street, such as the Black Friday. Keeping shoppers
engaged with the centre is something we can never be complacent about, so it
was especially pleasing to see attendance this year yet again break records.”
Initial data suggests that takings were also in line with
the increased footfall, maintaining the upward trend for the event.
The centre’s interactive digital Christmas Gift Guide will
also be online soon, as well as being accessible via the new Exchange Magazine
apps for Apple, Android and Kindle devices.
All products featured are clickable, meaning readers can buy
online directly from the guide or pick up their purchases when they next visit
the centre via Click & Collect.