The AW16 season sees Dr. Martens introduce its most evolutionary concept since the 1960s, when the original 'AirWair with Bouncing Soles' technology was engineered as a performance shoe for the working man: DM's Lite.
DM's Lite takes all of the iconic DNA and associated comfort and durability that the brand is famous for, but on a new ultra-lightweight Phylon midsole, to offer styles that transcend from workwear to fashion and take classic shoe making skills into street up lifestyle products.DM's Lite has been designed to appeal to a broader consumer: free thinking individuals who may have never worn a pair of DM's before, or those who have been with the brand forever.
Available in three styles, the Newton 8-Eye Boot, Cavendish 3-Eye Shoe and Edison Tassel Loafer have been combined with original DMs silhouettes, resulting in contemporary design that remains true to the brand. All styles are available in Black or Cherry Red Temperley leather. Each comes with a SoftWair memory foam insole, with moisturewicking technology.
The lightweight but tough and flexible rubber outsole maximises durability and comfort for the wearer. The famous yellow stitching and grooved sidewall on the sole are familiar brand markers. This unisex collection is available in Dr. Martens stores, online and selected retailers Globally.
DM's Lite: A new icon of rebellious self-expression is born.
Dr Martens
11, The Exchange
Nottingham
NG1 2DD
T: 0115 9240068
www.drmartens.com