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Friday 26 August 2016

Jaeger 2016 - The New Print: Pattern Clash




More is more when it comes to prints this season, so they've combined all of their favourite motifs into one standout pattern. Here, Jaeger Junior Womenswear Designer Sebastian Bird explains the thinking behind it…

"We wanted to go for something a bit bolder this season; a braver print with more dimensions than classic florals. We started by contrasting our signature dogtooth print with a strong animal print in blocked geometric shapes and bold colours, which we then broke up with curved panelling. There were a lot of strong prints on the runway this season, so we looked into combining several elements into one."

Shop the new print collection here: http://www.jaeger.co.uk/womens/new-in

Jaeger
5 - 7, The Exchange
T: 0115 896 9572
www.jaeger.co.uk