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Monday 15 June 2015

Jaeger Then & Now



Did you know that we have Napoleon to thank for the original Breton striped shirt? He may have been short, but the French military leader was way ahead of the fashion curve. It wasn't until 1917, when Coco Chanel introduced it into her resort collection, that the humble pattern became a sartorial classic. The rest, as they say, is history. Audrey Hepburn, Brigitte Bardot and Kate Moss have all since been associated with the classic stripe ‒ as has Jaeger. For SS15, we took inspiration from the striped pieces of our past...

How to improve a beloved classic? Make it in the finest, softest, lightest cashmere (of course). You also have two colours ‒ navy or white ‒ to choose from. We guarantee you'll want both.

For Spring Summer '15 we wanted to give our striped top a special update. So, we enlisted the help of some special sheep from the Gostwyck farm in Australia. It has to be felt to be believed...

We've taken our engineered stripe ‒ a stripe which doesn't repeat itself ‒ and used it to give our signature sweater dress a chic new spin. The best part? It's totally trans-seasonal.

Jaeger
5 - 7 The Exchange,
#Nottingham
Tel: 0115 896 9572
www.jaeger.co.uk